Video is a very effective tool when selling a home or other property. In just a few minutes, you can give the viewer a sense of “being there”, rivaled only by, well, actually being there. But video adds another element that still photos cannot, and that’s audio.
The right music can say a lot about the personality of a home, much like home staging or even a pleasing smell. Movies, television shows, commercials, video games… they all use background music to set the mood that they want the viewer to feel.
Most real estate videos include a background music track to accompany the images. But video also offers the opportunity to add narration. A voice narration can add so much more information – information that you may not be able to convey visually. Yes, you can include text bullet points in the video. But the reality is that if the viewer is reading text, he or she is NOT looking at the images.
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